Unacast

Unacast is the world’s largest platform aggregating physical location data from millions proximity sensors across the world and connecting them to online marketing platforms.

Unacast is the world’s largest platform aggregating physical location data from millions proximity sensors across the world and connecting them to online marketing platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2014 Series A at $5M in 2016 Series B $17,5M led by WhiteStar Capital in 2018
Investment year
2016
Investment stage
Series A
Investment status
Portfolio
Deal team
Ralf Wahlsten
Tom Henriksson
Unacast is the world’s largest platform aggregating physical location data from millions proximity sensors across the world and connecting them to online marketing platforms.

News highlights

All news
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
7
min read

How to manage high-performance individuals in 2025

Back in 2007, we held a short presentation while working at MySQL about a type of person we called a "Super Gold-Collar Worker." These were highly skilled individuals in growth companies who had become essential to business operations.
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech