Unacast

Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.

Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2014 Series A at $5M in 2016 Series B $17,5M led by WhiteStar Capital in 2018
Investment year
2016
Investment stage
Series A
Investment status
Portfolio
Deal team
Ralf Wahlsten
Tom Henriksson
Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.

Unacast is a leading provider of global location intelligence, delivering cutting-edge analytics on human mobility in the physical world. Unacast enables smarter decision-making through trustworthy, reliable, and privacy-friendly location data that powers both commercial and societal benefits.

News highlights

All news
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech