Purple Dot

Purple Dot’s pre-commerce solution addresses a critical industry challenge: countless products go unsold each year, leading to unsustainable business practices and significant waste. By empowering brands to sell earlier, Purple Dot helps reduce inventory risk and minimise storage needs, whether the stock is one day, one week, one month, or even one year away. Founded in 2020, the company believes that the next decade of e-commerce innovation will take place before stock even reaches the warehouse.