Verto Analytics

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

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Milestones

Founded 2013 $16M B round in 2016

Investment year

2014

Investment stage

Series A

Investment status

Exited

Deal team

Tom Henriksson

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics developed a research platform that measures consumer behavior across all devices and apps. Their passive metering panel delivers essential data to researchers, advertisers, and publishers, helping them stay ahead of rapidly evolving media consumption trends across apps, devices, services, and platforms. Verto’s insights support smarter marketing strategies, competitive intelligence, media buying, and product development.

News highlights

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.

Investment Associate

What we’ve learned from the front lines of AI-enabled services

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.

Investment Associate

Enterprise automation market industry update: automation after GenAI

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.

Investment Analyst