Verto Analytics

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

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Milestones

Founded 2013 $16M B round in 2016

Investment year

2014

Investment stage

Series A

Investment status

Exited

Deal team

Tom Henriksson

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics developed a research platform that measures consumer behavior across all devices and apps. Their passive metering panel delivers essential data to researchers, advertisers, and publishers, helping them stay ahead of rapidly evolving media consumption trends across apps, devices, services, and platforms. Verto’s insights support smarter marketing strategies, competitive intelligence, media buying, and product development.

News highlights

Three things the State of Quantum 2026 report tells an early-stage investor

Three things the State of Quantum 2026 report tells an early-stage investor

The State of Quantum 2026 report shows quantum computing maturing into a real market. For investors, the biggest opportunities lie in enabling infrastructure today and commercial adoption tomorrow.

General Partner

Why are we still building development teams like it’s 2020?

Why are we still building development teams like it’s 2020?

Twenty-five years ago, I could have written that same sentence and replaced “AI” with “the Web,” and forty years ago, “the personal computer.” This is not an article about needing to use Claude or other agentic AI tools; that is something you should be doing already. In this case, I’m talking about a fundamental restructuring of how software gets built and deployed.

Duleepa “Dups” Wijayawardhana

Venture Partner

Portfolio spotlight: Dreamfold

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.

General Partner