Tapdaq

Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.

Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.
MarTech
Milestones
Series A investment in 2014 by OpenOcean and Balderton Acquired by Tapjoy in November 2018 Acquired by IronSource in 2021
Investment year
2014
Investment stage
Series A
Investment status
Exited
Deal team
Tom Henriksson
Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.

Tapdaq is a free-to-enter, most advanced cross-promotion platform for mobile applications that empowers mobile developers to maximise revenue through unbiased ad mediation while retaining their most valuable users. It offers advertising customisation, audience balancing technology, and attribution tools to track installs and campaign performance.

News highlights

All news
9
min read

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.
5
min read

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.
9
min read

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
MarTech
MarTech