Supermetrics

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

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Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
MarTech
MarTech
Automation
Automation