Supermetrics

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Founders
Mikael Thuneberg
Thematic areas
MarTech
Automation
Deal team
Patrik Backman
Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

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3
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OpenOcean x Oxford's Saïd Business School: Why We Created O³, Startup Insights Platform

OpenOcean, in partnership with Oxford's Saïd Business School, has launched O³, an open-access startup insights platform aimed at fostering a data-driven startup ecosystem. Historically, the tech industry has struggled with transparency, leading policymakers, investors, and startups to base decisions on partial information. O³ addresses this gap by providing comprehensive data about startups, their technologies, market strategies, and more. This collaboration of Saïd Business School's research with OpenOcean's know-how offers unmatched insights for evaluating startups and understanding market shifts.
1
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Meet the OpenOcean Team in Spring/Summer 2023 Events

The OpenOcean Helsinki and London teams will attend various spring and summer events around Europe. We're on a mission to unite with entrepreneurs, professionals, and fellow investors to exchange and discuss new ideas and dive into exciting business opportunities – on and off the stage.
3
min read

"You can either retain your culture or have hyper-growth - getting both is a fool's choice.” – A Q&A with our Operating Advisor Kulpreet Singh

In this Q&A blog post, we have the pleasure of featuring Kulpreet Singh, OpenOcean's Operating Advisor since 2018. Kulpreet joined the team after a successful tenure at UiPath, the world's leading robotic process automation (RPA) software. We dive into Kulpreet's insights on company growth, common challenges fast-growing tech companies face, and essential qualities for startups aiming to make their mark globally.