Supermetrics

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

News highlights

All news
3
min read

Our Investment Into Droppe

We are proud to announce that OpenOcean led Droppe’s 3,9M€ seed funding round. Droppe, a pioneering Finnish company in B2B distribution, is changing the way how businesses source, order and manage supplies. Their platform enables direct shipments from suppliers to customers, making supply chains more efficient and sustainable.
4
min read

Portfolio Spotlight: Operations1

We are thrilled to share the story of Operations1, a company that revolutionises industrial operations with a user-friendly digital platform for work instructions, enabling companies to achieve operational excellence, improve quality and reduce costs.
3
min read

Our Investment Into Purple Dot

We are excited to back Purple Dot, a London-based pre-ordering and waiting list platform.
Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
MarTech
MarTech
Automation
Automation