Supermetrics

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

News highlights

All news
7
min read

How to manage high-performance individuals in 2025

Back in 2007, we held a short presentation while working at MySQL about a type of person we called a "Super Gold-Collar Worker." These were highly skilled individuals in growth companies who had become essential to business operations.
4
min read

Europe can win the AI race - announcing first close of €100 million

Data will be the ultimate moat in AI development for years to come — and that is where we are focusing as early-stage investors.
6
min read

Portfolio Spotlight: Embeddable

Founded by Harry Marshall and Tom Gardiner, Embeddable is reshaping how businesses integrate analytics into their products.
Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
MarTech
MarTech
Automation
Automation