Supermetrics

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the number one marketing data integration solution globally. It helps agencies and brands connect, manage, analyse, and activate their data to drive business growth. With Supermetrics, consolidating scattered marketing data into platforms like Google Sheets, Looker Studio, Excel, BI tools, and data warehouses becomes fast and easy. Over 15% of global online ad spend is reported through Supermetrics.

News highlights

All news
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
MarTech
MarTech
Automation
Automation