Personalyze

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2016
Investment year
2017
Investment stage
Seed
Investment status
Portfolio
Deal team
Tom Henriksson
Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

There is a growing demand for precise, real-time understanding of individuals online, driven by the need to personalise digital experiences and content, yet current social analytics tools still rely on inferred, aggregate data. Personalyze uses advanced machine learning to deliver accurate, scalable customer insights, enabling brands to deeply understand their audiences and hyper-personalise experiences. With its unique persona data, Personalyze powers analytics across the entire media ecosystem, driving increased relevancy, engagement, and revenue for brands, media agencies, trading desks, data providers, and publishers.

News highlights

All news
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech