Nosto

Nosto is a Commerce Experience Platform that helps brands boost online sales with intuitive tools for managing the full commerce journey.

Nosto is a Commerce Experience Platform that helps brands boost online sales with intuitive tools for managing the full commerce journey.
Artificial Intelligence
MarTech
Data Infrastructure
Milestones
Founded in 2011 Seed round at $2.8M in 2013 Series A at $ 5.5M in 2014 Series B at $7.4M in 2018 Series C at $16M in 2023
Investment year
2013
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Nosto is a Commerce Experience Platform that helps brands boost online sales with intuitive tools for managing the full commerce journey.

Consumers increasingly expect personalised e-commerce experiences, yet many brands struggle with fragmented data, manual processes, and limited tools to deliver at scale. Powered by experience.AI™, Nosto’s platform helps brands enrich and activate customer, product, and content data in real-time across personalisation, product discovery, and user-generated content to deliver high-performing commerce experiences. Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries.

News highlights

All news
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech
Data Infrastructure
Data Infrastructure