LoopMe

LoopMe, the leading outcomes-based video platform, closes the loop on brand advertising. Their solution solves attribution in real-time, using AI to optimize media delivery and creates measurable, incremental uplift against sales and other marketing goals.

Visit website

http://www.loopme.com

Milestones

Founded in 2012 Acquired by Mayfair Equity Partners in 2021

Investment year

2014

Investment stage

Series A

Investment status

Exited

Deal team

Tom Henriksson

LoopMe, the leading outcomes-based video platform, closes the loop on brand advertising. Their solution solves attribution in real-time, using AI to optimize media delivery and creates measurable, incremental uplift against sales and other marketing goals.

News highlights

How to manage high-performance individuals in 2025

How to manage high-performance individuals in 2025

Back in 2007, we held a short presentation while working at MySQL about a type of person we called a "Super Gold-Collar Worker." These were highly skilled individuals in growth companies who had become essential to business operations.

Europe can win the AI race - announcing first close of €100 million

Europe can win the AI race - announcing first close of €100 million

Data will be the ultimate moat in AI development for years to come — and that is where we are focusing as early-stage investors.

General Partner

Portfolio Spotlight: Embeddable

Portfolio Spotlight: Embeddable

Founded by Harry Marshall and Tom Gardiner, Embeddable is reshaping how businesses integrate analytics into their products.