LoopMe

LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem

LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem
MarTech
Artificial Intelligence
Milestones
Founded in 2012 Acquired by Mayfair Equity Partners in 2021
Investment year
2014
Investment stage
Series A
Investment status
Exited
Deal team
Tom Henriksson
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem

LoopMe is the first company to apply AI to improve brand advertising performance and outcomes. It identifies the right marketing actions in real time and optimises them to achieve measurable results. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.

News highlights

All news
5
min read

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.
9
min read

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
MarTech
MarTech
Artificial Intelligence
Artificial Intelligence