Cambri

In an increasingly data-driven world, the high failure rate of product launches remains a critical challenge, with traditional market research models often outdated and unreliable. Cambri’s Launch AI™ platform empowers brand and product teams to innovate through an iterative test-and-learn approach, ensuring that only meaningful and enduring products reach the market. By combining proven research methods, generative AI, and predictive analytics, Launch AI™ enables faster, more confident decision-making. Cambri’s models deliver two to three times the accuracy of traditional methods, helping clients achieve over 80% prediction accuracy for product launches. With an intuitive, visual UX, the platform is accessible to all members of innovation, product, and marketing teams — not just market research professionals.